The Senior Content Writer manages workflow of the projects; with apossibility to lead a small team of Content Writers in future. This role works closely with the sales and industry leaders, who are part of the leadership team. TheSenior Content Writer listens to our client’s needs and pain points to develop leading industry content that clients want and find valuable. 

This content will form part of a wider content strategy to build distinction and value add from our competitors lifting our brand.  Each content piece, is linked to our growth targets, including lifting our brand presence, to be seen as an industry leader and used in campaigns, eg whitepapers, reports, leading to increased downloads and ultimately Marketing Qualified Leads (MQL’s). 

TheSenior Content Writerwill create a common framework and curate content, including building a messaging house and key messages and building on our current value proposition.

• Content Creation:Oversees the creation of high-impact, insightful content including articles, whitepapers, reports, blog posts, and videos to showcase the company's expertise and forward-thinking approach so we stand out from the competitors.
• Content Writer:Serves as the point of contact for all content related matters. Responsible for reviewing the team’s content, changing and adapting where required.  Creates content for our website that stand outs from the crowd and is linked to our ambition for growth.
• Research:Works with our Insights team to explain which type of insights you need both internally and externally for content creation. Manages any external research providers to ensure reliable and high-quality output. In addition, regularly researches competitors to ensure we know what’s being produced and to stay ahead of the competition.
• Collaboration:Works closely with cross-functional teams including marketing, product, sales, and subject matter experts to gather insights, develop content ideas, and ensure alignment with business objectives.
• External events, webinars, and Networking:Collaborates with the Sales and Communications teams to help our Sales leaders build their relationships with industry influencers, and key stakeholders to expand the company's thought leadership footprint through speaking engagements, interviews, and other public appearances.
• Campaign Management:Works closely with the Digital and Social Media team to design and execute marketing campaigns centered around thought leadership content, utilizing various channels and mediums to maximize reach and engagement.
• Metrics and Analysis:Works with our Analytics team to measure and analyze the effectiveness of each campaign and how to tweak, change, and introduce new content in the future to increase the MQL for the Sales team.
• Participates in special projects and performs other duties as assigned.

• Seven (5) to ten (10) years’ experience in content writing.
• Experience leading a team. 
• Strong experience with content strategy, frameworks, messaging house, building key messages, and strong content that supports sales and revenue growth opportunities.
• Experience working with Sales Leaders and Digital teams.
• Ability to establish and maintain effective working relationships.
• Excellent stakeholder management skills.

It’s an exciting time to be part of our team. We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally.

You’ll have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways to achieve total balance between the demands of their jobs and their lives. That’s why we give you the autonomy and support you need to work in the way that makes you most productive, agile, confident and insightful.

Putting people first, pioneering with a collective spirit and always advancing with a growth mindset -that’s what we stand for at the Adecco Group. Here, we are all individuals with a unique perspective on the world we live in. That’s what makes us stronger. Whoever you are and whatever your background, you can be yourself. So, we aim to build on the attributes that make you, you. We offer a range of world-class resources for upskilling and development, satisfying your curiosity while the sharing skills, knowledge and expertise to grow together.

Make an impact where it matters most.

We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi brand organisation with multiple different roles, our application process can vary.

Onour career site, you will find some of the key steps you can expect to guide you along the way.

Posting date: 25-04-2024